We value biodiversity and consider the impacts of our materials sourcing on wild species and ecosystems. We are determined to protect species such as coral and elephants, which are the cornerstones of healthy ecosystems but have historically been threatened in part due to the jewelry industry’s use of coral and ivory.
In recent decades, climate change has exacerbated the threats to coral; and some scientists say that 90% of coral reefs worldwide are at risk of disappearing by 2050. In 2004, we made the principled decision to stop using coral in our products. Since that time we have advocated for further action, including testifying before Congress in 2008 on the importance of protecting coral. The Tiffany & Co. Foundation complements our Company’s efforts and, since 2000, has provided more than $20 million in grants to support the creation of marine protected areas and related research and awareness-raising efforts.
We also take action to protect threatened wildlife. We eliminated the use of ivory in our jewelry decades ago because poaching and habitat loss have put elephants at grave risk of extinction. We also use our voice to publicly advocate for the protection of elephants, rhinos and lions. The Tiffany & Co. Foundation’s efforts in this area began in 2008 in supporting the protection of wildlife corridors in Botswana and neighboring parts of Zambia, Zimbabwe and Namibia. Since 2016, Tiffany has partnered with the Wildlife Trafficking Alliance to encourage the jewelry industry to eliminate illicit products from their supply chains. In 2017, we launched our Tiffany Save the Wild jewelry collection, from which 100% of profits are donated to the Wildlife Conservation Network for the protection of elephants, lions and rhinos and, to date, we have raised more than $5 million through the collection.